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insist, persist, resist and never give up.
100% cotton tshirt with screen printing
Itis an independent clothing brand, whose purpose is to promote positive social change through urban fashion and art. We seek to present what identifies you, to express your conscience, contributing to the mission of creating positive social change in what you are wearing. Original designs, quality, limited collections and production in factories that are certified as Fair Trade.
Pícalo represents a change, beyond an alternative of income, we represent an innovative and attractive idea of carrying a real message, where the values of education, social awareness, and self-management point towards the collective development of Puerto Rico. We recruit pitirres like you that their desire is to bring the message to as many people as possible.
Founded in 2007, by Emilio Meléndez, a former student at the University of Puerto Rico who while studying develops a new concept that intertwines art with social awareness. Tired of observing logos that become an advertising banner, this new clothing brand emerges, whose motto is created as "Picando Conciencias".